RHDGS

Reliable software for high‑performance applications

Software that cuts the mustard.

RHDGS Ltd builds software for online advertising: demand-side platforms, creative tooling, programmatic integrations, reporting, and the automation that holds it all together.

See the menu How we cook

Built in the UK

Today’s specials

  • Demand-side platforms
  • Creative tooling
  • Rich media
  • Programmatic
  • Reporting & analytics
  • Workflow automation
  • Custom builds
  • Mustard: compulsory

Clients

The regulars

Some of the teams we build software for.

  • Programmatic advertising

    AdLib DSP

    A self-serve demand-side platform for independent agencies and marketers, buying programmatic media across CTV, display, audio, video, native and digital out‑of‑home.

    Visit getadlib.com

  • Garden design

    GardensDB

    A free, community-built archive of horticultural show gardens, with 360° tours, designer profiles and curated trails.

    Visit gardensdb.com

How we cook

The house recipe

From napkin sketch to software in the wild. Four steps, no secret sauce.

  1. Step 1 · Discovery

    Open the bun

    We learn how your ad stack really runs: the platforms, the data, the people, and the bit that keeps breaking. Then we agree what “done” looks like.

  2. Step 2 · Build

    Add the dog

    Working software in small, regular slices you can see and poke, not a big reveal at the end.

  3. Step 3 · Integrate & test

    Squiggle the mustard

    We wire it into the platforms you already use and check it behaves with real data before anyone relies on it.

  4. Step 4 · Launch & look after

    Serve it hot

    We ship it, watch it and keep it fresh. Ad tech never sits still, so neither does the software.

House rules

Four things that come with every order.

  1. Standards first

    We build on the standards the industry has already agreed on, so what we make plays nicely with everything else.

  2. Light on the page

    Whatever it runs on, we keep our code small, quick and well-behaved.

  3. Privacy isn’t a garnish

    Consent and data protection are built in from the start, not bolted on at the end.

  4. Plain English

    No jargon. You’ll always know what’s being built and why.